Effective Affiliate Marketing Strategies for Your Brand
The Story of Coppola Consulting
It's time to start thinking of affiliate marketing differently
I’m Chris Coppola, an affiliate marketing consultant with over 15 years of experience helping brands in e-commerce, SaaS, fintech, and lifestyle scale their affiliate programs with strategy and precision. Through Coppola Consulting, I provide affiliate program management, partner recruitment, program launches, and ongoing optimization to maximize performance and ROI. By leveraging effective affiliate marketing strategies and embracing AI-driven tools, I analyze performance data, automate affiliate recruitment, and test messaging more efficiently. This approach helps brands achieve faster growth and stronger results through smarter affiliate marketing.
Verticals
SaaS
I develop affiliate frameworks that drive qualified trial sign-ups and recurring subscriptions for SaaS products. My approach focuses on partner quality, funnel optimization, and performance analytics to maximize ROI and customer retention.
Fintech
I build affiliate strategies for fintech companies that balance compliance with creativity. Through partnerships with trusted content publishers and financial comparison sites, I help brands acquire qualified users and grow efficiently within regulated markets.
E-commerce
I help e-commerce brands scale affiliate programs that drive incremental revenue and repeat purchases. By combining data-driven insights with strong publisher relationships, I optimize for higher conversion rates, average order value, and lifetime customer value.
Marketplace
I work with marketplace brands that want to partner with top advertisers and monetize their traffic through affiliate marketing. By developing tailored outreach strategies, commission structures, and AI-enhanced recruitment systems, I help marketplaces connect with brands that align with their audience and drive sustainable, scalable revenue.
Amazon
I manage and scale Amazon affiliate programs to increase visibility, traffic, and sales within the Amazon ecosystem. By analyzing ASIN performance, optimizing listings, and identifying new promotional opportunities, I help brands capture incremental revenue through Amazon-focused affiliates.
My
Services
Affiliate Program Launch & Full Management
I help brands launch and manage affiliate programs that drive real growth. From building programs from scratch to revitalizing existing ones, I use data, strategy, and AI tools to streamline recruitment, analyze performance, and even run AI-powered focus groups to refine your brand messaging. My goal is simple - turn affiliate into a scalable, revenue-driving machine.
Amazon
Affiliates
My Amazon Affiliates service focuses on helping brands manage and scale sales within Amazon’s affiliate ecosystem. With deep experience in Amazon’s tracking, compliance, and conversion mechanics, I optimize your program for visibility, efficiency, and measurable sales growth. The goal is to maximize your Amazon presence by building partnerships that convert and sustain long-term performance.
Program Audit
The Program Audit is a short-term, insight-driven engagement designed to give brands a clear picture of their affiliate program’s health and potential. I analyze your current structure, data, publisher mix, and competitive landscape, then deliver a comprehensive presentation outlining strengths, weaknesses, and actionable recommendations. Using AI, I enhance this process with simulated audience feedback and data-driven insights that reveal what truly resonates with your target market.
It’s all about a relationships
It was a pleasure working with Chris. He is trustworthy, professional, and genuinely enthusiastic about what he does. He was an exceptional collaborator because of his ability to combine strategic thought with pragmatic, get-it-done execution.
Jason Lendrum
Wise Publishing
In less than a year, through data-driven optimization and tight partnership with our affiliates, Chris drastically improved the ROI of our affiliate program.
Thomas Gissing
Acorns
SERVING INDUSTRY LEADERS
